Thursday, November 2, 2006

Wearing your religion on your sleeve

Or in this case, on your entire jersey. An Alabama company has taken the jerseys of NFL, MLB, and NBA teams and altered the logos to endorse specific bible verses. While I wouldn't buy one, I can see how this could be clever marketing to a certain population. But I took a look at a couple of the passages referenced on the jerseys, and I can't figure out what they are getting at.

For instance, the knock off of the Spurs' Tim Duncan jersey pictured here points people to Deuteronomy 21. So I looked it up and was baffled that this chapter would be highlighted. The chapter outlines five Mosaic laws:

  1. The procedure a village should take to atone for an unsolved murder;
  2. The procedure to be followed when marrying a woman captured as a prisoner of war;
  3. The proper way to split an inheritance where there are first-born sons of multiple wives;
  4. The requirement that a rebellious son be executed by stoning; and
  5. The requirement that criminals executed by hanging be buried before nightfall.
What in the world does any of that have to do with anything contemporary? I can get on board the "Psalm 23" knockoff of a Michael Jordan Chicago Bulls jersey or the "Exodus 20" knockoff of the NBA all-star jersey, but I have no idea what this one is about.

For locals, there is a Celtics version as well, a mock-up of a Paul Pierce jersey that reads "Psalm 34." This one is actually kind of clever for a guy whose nickname is "The Truth," since verse 13 reads: "keep your tongue from evil and your lips from speaking lies."

(Via Deadspin.)

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